Additive manufacturing (AM) technologies become increasingly relevant for manufacturing companies in terms of cost- and time-efficient as well as tool-free part production. Contrary to conventional manufacturing technologies, technology development and maturation of AM processes currently take place iteratively with the establishment on the market. Therefore, AM has high potential in terms of strategic alignment toward sustainable technologies and business models. This means AM can help create sustainable productivity. Sustainable productivity is the inclusion of ecology, social affairs and corporate governance into valuation of a company, besides financial factors.
The realization of sustainable productivity and demand-oriented resource usage requires new business models. Focusing on the offer of services for utilization instead of sales, these aim at concurrent improvement of customer-side productivity and producer-side profit margin. The number of market players within the AM industry spreads along the entire AM value chain, from material, equipment or software manufacturers to service providers of AM parts. Thus far, business models in AM often rest on product sales. This presentation addresses the deficiency of subscription-based business models enabling sustainable productivity in the AM industry by showing opportunities for the market participants and deriving recommendations for action for a successful implementation.
- Define sustainable productivity for the AM industry and which opportunities arise from this change of paradigm for an AM user.
- Understand how subscription business models work and how they benefit the user and the offering company alike by delivering sustainable value rather than financial value.
- Define the actions needed when pursuing the sustainable productivity approach.