Alex Moñino is the head of marketing and go-to-market for the HP 3D Printing business. Moñino is responsible for 3D strategy, product roadmap, marketing, NPI, go-to-market design and implementation. Prior to this position, Moñino was the WW marketing director for large format printers, leading the transformation from single function to multifunction and launching a new disruptive category with a new GTM for HP PageWide XL printers. He joined HP in 1997. Since then, Moñino has held different marketing and business management positions for HP 3D printing, Designjet, LaserJet and Inkjet Supplies. Moñino has been based in HP Boise, Idaho; San Diego; and is currently located in Barcelona. He holds and engineering degree on industrial organization by Universitat Politècnica de Catalunya, as well as formal training in marketing strategy and management from INSEAD, Harvard and Kellogg School of Management, has over 15 years of experience leading 3D-printing innovations and transforming industries with new products, services and business models.