Global Head of Marketing, Incubator Business
Henkel Adhesive Technologies
Cindy Deekitwong is the Global Head of Marketing, Incubator business in the Adhesive Technologies business unit at Henkel. She has covered the globe working in many locations for Henkel over the last 20 years including Bangkok Thailand, Irvine California, Boston Massachusetts, Osaka Japan and Germany. 2018, Cindy has relocated back to Henkel’s U.S. headquarters in Rocky Hill, CT to take on the leadership role in global marketing supporting new business incubator. Her primary objective is to grow new revenue and gain market share for the company‘s incubator division Cindy is a mission oriented global Marketing leader with deep expertise in developing partnerships within ecosystems. She has a history of leveraging my technology acumen with marketing data to transform marketing teams into profitable sales engines and creating brand equity for multi-billion-dollar brand portfolios. She is regarded as a “Dream Big-Hustle hard” female entrepreneur. The end-to-end idea creator who blends IQ, EQ & XQ to execute comprehensive marketing plans from start to finish that result in a double-digit annual growth. Recently, she provided support for a product launch within Ecosystem partners using the Job-To-Be- Done framework, E-Commerce and an Omnichannel approach that helped generate double digit growth in annual revenue. Cindy’s focus is to humanize brand storytelling with partners in the ecosystem to promote a winning culture, great customer experiences and maximize ROI.